Monday 28 February 2011

Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime #SEWatch

Social Signals, Author Authority, Ranking Factors & Google Realtime

What do you think of Google and Bing using social signals as a ranking factor?

Friday 4 February 2011

The Evolution of the Social Media Manager: Social Monetization Manager?

Twitter Counter Acquires Popular Twitter Stats Provider Twitaholic

Twitter expands again

Mattel Launches Digital Campaign Aiming To Reunite Barbie & Ken

This shows the impact of Social Media Marketing in our world today.

Why the Web Is Useless in Developing Countries - And How to Fix It

Like many who study the struggles of developing countries, Steve Bratt has done the math on the potential of mobile phones. The United Nation’s Internet Telecommunication Union estimated that at the end of 2010 there were 5.3 billion mobile phone subscriptions worldwide and that a full 90% of the world population now has access to a mobile network. In contrast, only about 2 billion people have Internet access.

The high prevalence of mobile phones (even in developing countries, penetration rates were expected to reach 68% by the end of 2010) has led many non-profits to choose mobile networks as tools for positive change. Mobile banking in Kenya has helped farmers increase their incomes, 300,000 people in Bangladesh signed up to learn English through their phones, and many consider mobile phones the key to developing nations.

But Bratt, now the CEO of The World Wide Web Foundation, came up with a different hypothesis when he looked at the 3.3 billion-person gap between mobile phone users and Internet users. Theoretically, he thinks that the two numbers could one day even out as people use their phones to log onto the Internet.

The problem is that for a person in a developing country, the current Internet is nearly useless.

“Maybe they can look at scores from the playoffs, but if they want to find a local doctor, if they want to understand which crops to plant or how much money they can get for their crops, if they want to be able to teach their kids a language other than English or French or Chinese, there’s just nothing for them there,” Bratt says.

Why the Developing World Needs the Internet

This is so true

10 Terrific New Tumblr Themes

Nice