via mediapost.com
Tuesday, 17 August 2010
Sunday, 15 August 2010
Tools to monitor your website
You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html
2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/
4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/
5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/
6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/
9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/
10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/
11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
social2ms@gmail.com sent you a link to content of interest
social2ms@gmail.com sent you a link to the following content: A Hint Of A Chrome OS Product With Verizon
http://techcrunch.com/2010/08/14/chrome-os-verizon/ The sender also included this note: Useful information!!
http://techcrunch.com/2010/08/14/chrome-os-verizon/ The sender also included this note: Useful information!!
Saturday, 14 August 2010
Why CEOs Should Be More Social
by Curt Finch
George Colony of Forrester Research believes that CEOs should be more social. By this he means that CEOs should consider blogging, tweeting and otherwise putting a human face on their company brand. He has made his case through a series of posts at his blog, Counterintuitive CEO, as well as through a presentation at Forrester's Marketing Forum. He argues that CEOs should be more social if:
• The CEO has something valuable and distinctive to say.
• The CEO is prepared to navigate thorny and unique restrictions.
• There is an audience that will, over time, tune in to the CEO's social message.
Yet he also notes that many CEOs are not social for good reasons. Most CEOs are over 50, and many might not be comfortable with new technologies like Twitter. Others may use and enjoy Twitter but really don't have time to contribute the requisite 6 tweets per day.
As this conversation continues, advocates of Social CEOs will have to find concrete statistics on how this new type of marketing directly contributes to the bottom line. That's the only way to get Unsocial CEOs to pay attention.
Personally, I've been writing articles, blogging and tweeting for years now. I have the advantage of heading a software company, so we're all about innovative technology. For me, the problem is not lack of interest or ability. The problem comes in creating new, interesting content all of the time on a constrained schedule. (That, and when I get a flustered phone call from my Marketing department about something I've posted.)
by Curt Finch
George Colony of Forrester Research believes that CEOs should be more social. By this he means that CEOs should consider blogging, tweeting and otherwise putting a human face on their company brand. He has made his case through a series of posts at his blog, Counterintuitive CEO, as well as through a presentation at Forrester's Marketing Forum. He argues that CEOs should be more social if:
• The CEO has something valuable and distinctive to say.
• The CEO is prepared to navigate thorny and unique restrictions.
• There is an audience that will, over time, tune in to the CEO's social message.
Yet he also notes that many CEOs are not social for good reasons. Most CEOs are over 50, and many might not be comfortable with new technologies like Twitter. Others may use and enjoy Twitter but really don't have time to contribute the requisite 6 tweets per day.
As this conversation continues, advocates of Social CEOs will have to find concrete statistics on how this new type of marketing directly contributes to the bottom line. That's the only way to get Unsocial CEOs to pay attention.
Personally, I've been writing articles, blogging and tweeting for years now. I have the advantage of heading a software company, so we're all about innovative technology. For me, the problem is not lack of interest or ability. The problem comes in creating new, interesting content all of the time on a constrained schedule. (That, and when I get a flustered phone call from my Marketing department about something I've posted.)
Wednesday, 11 August 2010
How tailored news feeds will work for you
Tailored news feeds give you and your company the ultimate flexibility to meet your publishing needs for your website, intranet, newsletter or archive.
Our content co-ordinator will work with you to define your final requirements and our editorial team will use the latest technology to prepare your news based on the following framework:
The creation of bespoke news articles for your audience.
An article length of between 150 to 200 words, approximately 5 paragraphs. Different lengths can be arranged at variable rates.
Live, updated content throughout the day or time specific delivery.
Articles tagged by multiple keywords and topics for easy manipulation on your website and content management systems.
Up to three web links per article.
Content in either plain text or xml format.
Delivery via email or FTP.
Pictures can be supplied in addition to the standard news service. http://social2ms.com
Tailored news feeds give you and your company the ultimate flexibility to meet your publishing needs for your website, intranet, newsletter or archive.
Our content co-ordinator will work with you to define your final requirements and our editorial team will use the latest technology to prepare your news based on the following framework:
The creation of bespoke news articles for your audience.
An article length of between 150 to 200 words, approximately 5 paragraphs. Different lengths can be arranged at variable rates.
Live, updated content throughout the day or time specific delivery.
Articles tagged by multiple keywords and topics for easy manipulation on your website and content management systems.
Up to three web links per article.
Content in either plain text or xml format.
Delivery via email or FTP.
Pictures can be supplied in addition to the standard news service. http://social2ms.com
Sunday, 4 July 2010
How Do Search Engines Work - Web Crawlers
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
http://social2ms.com
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
http://social2ms.com
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